E Commerce Business

Download e-book for kindle: Airline e-Commerce: Log on. Take off. by Michael Hanke

By Michael Hanke

From the few tickets that have been bought by means of Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web pages, worldwide on-line go back and forth has grown to generate this present day greater than part a thousand billion cash in annual profit. This improvement has introduced major alterations to the airline company, go back and forth markets, and shoppers. this day, airways around the globe not just use e-commerce for affiliate marketing online and promoting but additionally as a platform to supply exact prone and functions that experience no counterpart within the actual world.

This booklet is an in-depth advent to airline e-commerce. It covers a large scope of parts which are necessary to an airline’s ongoing electronic transformation.

  • Digital homes & features

  • E-marketing

  • E-sales & distribution

  • Web patron service

  • E-commerce organization

  • E-commerce strategy

Written by way of an airline e-commerce professional and illustrated with quite a few examples of prime airways during this region, Dr. Hanke presents for accomplished "behind-the-scenes" information of the way airline e-commerce works. This booklet is an important significant other for college students and practitioners alike since it permits the reader to procure a radical starting place of airline e-commerce. additionally, the e-book permits the reader to understand the ramifications of airline e-commerce in convinced company components and to take powerful motion for a winning e-commerce strategy.

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Airline e-Commerce: Log on. Take off. by Michael Hanke

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